Valid 410-101 Exam Dumps Ensure you a HIGH SCORE (2024) [Q54-Q74]

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Valid 410-101 Exam Dumps Ensure you a HIGH SCORE (2024)

Pass 410-101 Exam with Latest Questions

Facebook 410-101 exam is a crucial certification for any professional who wants to demonstrate their expertise in Facebook advertising. It helps to establish credibility and demonstrate a high level of proficiency in managing Facebook ad campaigns. Facebook Certified media buying professional certification is recognized globally and is an excellent way to enhance one’s career prospects.

NEW QUESTION 54
You have an ecommerce site and would like to reach people who have dropped off in the past 12 months but leave out everyone who have made a purchased in the past 6 months.
What audiences do you need to achieve this goal?
Choose only ONE best answer.

You should include people who have made purchases in the past 12 months and past 6 months.

You should exclude people who have made purchases in the past 6 months.

You should include purchase events from the past 12 months and exclude purchase events from the past
6 months.

You should exclude purchase events from the past 6 months and include purchase events from the past
12 months.

You can’t build this type of audience or segmentation.

NEW QUESTION 55
You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.
They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.
Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.
What type of ads would you launch in order to achieve this goal?
Choose only ONE best answer.

Traffic and conversion ads.

Traffic and store visit ads.

Post Engagement and brand awareness ads.

Conversion and traffic ads.

Video Views, lead generation, and traffic ads.

Conversion and product catalog sales / dynamic ads.

NEW QUESTION 56
You have a campaign with two ad sets with a budget of $100 each. After a week, the first ad set performs well and spends the entire budget; however, the second ad set only spent $18 of the budget.
Your client is upset as they would like for you to spend the entire $200 total budget each week. What changes do you make to the campaign in order to spend the entire budget?
Choose only ONE best answer.

You should change the set up to campaign budget optimizatio

You should change the set up to daily budget

You should increase the number of ads within each ad set

You should change the campaign objective

NEW QUESTION 57
You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content.
How should you set up your Fan Page with multiple franchise locations?
Choose only ONE best answer.

Open a new Fan Page for each location.

Open a Global Fan Page.

You are not able to set up franchise locations on Facebook.

Open one Fan Page with multiple locations.

NEW QUESTION 58
You need to run a campaign with two bidding options and two different audiences.
How many campaigns and ad sets do you need to launch?
Choose only ONE best answer.

You need two campaigns and four ad sets since you have 4 different variables at the ad set level.

You need one campaign and four ad sets since you have 4 different variables at the ad set level.

You need four campaigns with one ad set for each since you have to organize each variable into different campaigns.

You need 1 campaign with 8 ad sets and 1 ad for each.

NEW QUESTION 59
You are building your internal team for a new digital marketing department. You’ve hired 2 community managers and 1 social media manager. You would like for the social media manager to be able to do the following tasks:
* View insights
* See who published as in the Page
* Send messages as the Page
* Publish and manage jobs
* Remove and ban people from the Page
Which role should you assign your social media manager in your Fan Page?
Choose only ONE best answer.

Page admin

Page editor

Page moderator

Jobs manager

NEW QUESTION 60
You are measuring the campaign effects for: the Store campaigns and offline events metrics.
What metrics should you measure for the Store Visit campaigns?
Select all that apply.
Choose ALL answers that apply.

Reach

Impression

CPM

CPC

Revenue per user

Avg. Order Per User

NEW QUESTION 61
What determines the “Total Value” of your ads?
Choose only ONE best answer.

Maximizing advertiser value and estimated action rates.

Maximizing Consumer Experience and Advertiser Bid.

Maximizing Advertiser Value and Optimizing Consumer Experience.

Optimizing Consumer Experience and Maximizing User Value.

NEW QUESTION 62
What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel?
Select all that apply.
Choose ALL answers that apply.

Purchase Event

Lead

View Content

Add to Cart

Add Payment Info

Complete Registration

NEW QUESTION 63
What roles within your Business Manager can view insights for your Page in Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

Page Analyst

Page Advertiser

Ad Account Admins

Fan Page Admins

Fan Page Analyst and Ad Account Admin

NEW QUESTION 64
What is the biggest difference between doing a 1% versus a 6% similar audience?
Choose only ONE best answer.

A 1% similar audience is optimized for similarity whereas a 6% is optimized for reach.

A 6% similar audience is optimized for similarity whereas a 1% is optimized for reach.

There is no difference. The 6% audience will only be a larger audience that excludes the 1% audiences.

A 6% would include several countries whereas a 1% would only include one country.

NEW QUESTION 65
You want to share the different campaign options you’ve built in the Campaign Planner with your customer.
What are some of the different ways you can share them?
Select all that apply.
Choose ALL answers that apply.

Send an email that includes the details of the campaigns and links to it.

You can send a link directly from the Campaign Planner for them to see.

You can send them the CSV file of your campaigns through email.

You can’t share campaigns in the Campaign Planner.

NEW QUESTION 66
How are budgets different than account spending limits?
(Select all that apply)
Choose ALL answers that apply.

Facebook won’t spend more than 25% of your daily budget on a given day

Facebook won’t spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)

Facebook won’t spend more than 125% of your account limit

Once you’ve spent a daily budget, delivery/spending stops for that ad set or campaign

Facebook won’t spend more than 25% of your campaign lifetime budget

NEW QUESTION 67
Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You’ve created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.
What can you do to fix this issue?
(Select two that apply)
Choose ALL answers that apply.

You need to associate the client’s website pixel with the product catalog in the Ad Account.

You need to associate the client’s website pixel with the product catalog in the Business Manager.

You can use the Product Catalog Preferences API to pair your client’s pixel with the product catalog.

You need to create a new pixel and re-upload the product catalog.

You should run remarketing campaigns without the Facebook pixel.

NEW QUESTION 68
You are researching the launch of a new product and want to cross-sell to your current customer base to see if there is an audience that could be a good fit for the new product.
You need to better understand the behaviors, demographics, and investigate several audiences for your client.
Which audiences do you analyze in Audience Insights?
Select all that apply.
Choose ALL answers that apply.

You should research all users on Facebook with certain characteristics that match your target market.

You should research people connected to your Fan Page.

You should upload a customer database and analyze their behaviors.

People who have viewed a view post on your Fan Page.

NEW QUESTION 69
You are thinking of building multiple campaigns based on the following native targeting variables:
– Job
– Luxury Travel
– Income
– Mobile phone and operating system
– Age of children in the household
– Marathon and Triathlon interests
The audiences you are getting are too small.
Which strategy should you use in order to increase the audience you are currently using?
Choose only ONE best answer.

Remove job, income and mobile phone.

Remove age, marathon and triathlon interests.

Remove age of children in household, luxury travel and job.

Remove age, mobile and operating system.

NEW QUESTION 70
Your client is launching a new car nationwide.
They’ve come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.
What buying option should they use and how should you optimize your campaigns?
Choose only ONE best answer.

Ad Auction, running multiple campaigns with specific dates so that it’s targeted correctly.

Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.

Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.

Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.

NEW QUESTION 71
You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience.
What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience?
(Select all that apply)
Choose ALL answers that apply.

Always include the country code as part of your customer’s phone numbers.

Always include your customers’ countries in their own column in your file.

For customer lifetime value rate your customers on a ranking from 1-10

Include only customers with highest value order for best performance.

Convert different currencies into the same one.

Explanation
The two most important tips are:
* Always include the country code as part of your customer’s phone numbers, even if all your data is from the same country.
* Always include your customers’ countries in their own column in your file, even if all of your data is from the same country. Because we match on a global scale, this simple step helps us match as many people as possible from your customer list.
What should I avoid when calculating customer lifetime value?
Different people calculate customer lifetime value in different ways. Here are some ways that you should avoid if you’re going to send us the data for use in a value-based Lookalike Audience:
* Rating your customers. Say you have 3 customers worth $100, $10 and $1, respectively, and you use a
1-5 rating system. Don’t send us data where they’re rated as a 5, 2 and 1, respectively. This doesn’t work because the value isn’t proportional to the ranking. In other words, the $100 customer was factored by
20, but the $10 customer was only factored by 5 and the $1 customer wasn’t factored at all.
* Ranking your customers. Say you have 100 customers and each one is worth between $200 and $1200.
You rank them from 1 to 100. This doesn’t work because value isn’t proportional here either. It tells us if one customer is more valuable than another, but doesn’t account for a scenario where the number 5 customer is worth double what the number 6 customer is, whereas the number 20 customer might only be worth 1% more than the number 21 customer.
Important:
* Don’t provide only your highest value customers. Instead, include a broad range. Without this range, we can’t hone in on what might distinguish an average customer from a great one.
* Don’t include negative numbers to denote negative value or undesirable customers. We can’t use rows that contain numbers like that.
* If your value is in the form of a currency, make sure it’s all the same currency or is converted to the same scale before uploading. We don’t currently normalize for different currencies.
* Decimals that denote cents are acceptable, but don’t use any other punctuation marks and/or separators.
We can’t use rows that contain them.

NEW QUESTION 72
You are running a video campaign for your client. The video has the following characteristics:
* Video has a length of 4 minutes
* The video has subtitles
* The video has influencers utilizing the product after 30 seconds in the video
* The video requires music in the first 10 seconds
What changes would you suggest your client to make?
(Select three that apply)
Choose ALL answers that apply.

Tag influencers in the video.

Reduce video length to 1 minute.

Take off subtitles

Change video so that it does not require sound in the beginning

Add thumbnail image with less than 20% text

NEW QUESTION 73
What campaign strategies should you follow in order to optimize your Facebook ads?
Select all that apply.
Choose ALL answers that apply.

Use Store Visit ads in order to bring traffic to the two specific retail stores.

Add a “Get Directions” CTA on the campaigns in order to bring people to the stores.

Send people to messenger and automate a chatbot or menu with directions on Waze and Google Maps.

Add map card with your page location.

NEW QUESTION 74
Estimated Ad Recall Lift is shown in the Results Manager for which objectives?
Choose ALL answers that apply.

Brand Awareness

Video Views

Store Visits

Post Engagement

Conversions

Facebook 410-101 certification is highly valued in the digital marketing industry, as it demonstrates your knowledge and skills in creating effective Facebook ad campaigns. It is an excellent way to showcase your expertise to potential employers or clients and to stand out from other digital marketing professionals.

410-101 Exam Practice Questions prepared by Facebook Professionals: https://www.testbraindump.com/410-101-exam-prep.html

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