MKT-101 Exam Dumps Free Test Engine Verified By Marketing Cloud Consultant Certified Experts [Q41-Q65]

Q41. NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?

Q42. Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?

Q43. A 15 person management team wants to review test emails built in email studio prior to live
deployment based on content that is personalized for them but it clearly noted as a test email
what is the safest most effective way for a marketer to accomplish this task without the
compromising email content.

Q44. Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?

Q45. A marketer needs to personalize an email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?

Q46. Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)

Q47. A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

Q48. A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university’s marketing team wants to see the results of the email campaign. Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? Choose 2 answers

Q49. An email marketing team has been tasked with building a new email that pulls in personalized content based on customers’ preferences. The team has decided to create dynamic rules to accomplish this setup. What are the four elements that are required for the creation of a dynamic content rule?

Q50. Which feature would a marketer use to build a Send Classification? (Choose 2)

Q51. Northern Trail Outfitters (NTO) is interested in exploring its large volume of send dat
a. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?

Q52. A new employee is using Salesforce Marketing cloud and wants to send emails without any mistakes. he has no prior
knowledge of SQL. Which tool he would use:

Q53. A marketer is using list-based sending, and wants to segment subscribers who have a value of “EMEA” in the Region Attribute.
What tool will produce this audience?

Q54. Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?

Q55. A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.
What should a consultant recommend?

Q56. A marketer wants to use personalization strings to create individualized content for an upcoming send. What would the marketer need to know to understand how to use personalization strings? (Choose 3)

Q57. A team wants to import a fife with column names that do not match the fields into a data extension.
What step is needed to align the file data to the field names in the data extension?

Q58. While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer’s quality assurance specialist and the marketing manager. A data extension named ‘myTestData’ contains only the variations needed.
Which method should be used to accomplish this task?

Q59. Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers: Education Events and Sales. Which feature would the company use?

Q60. A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the Send Relationship that relates to Subscribers on Subscriber Key. What will the send status in All Subscribers be associated with?

Q61. When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?

Q62. A marketer is using a list-based sending, and wants to segment subscribers who have a value of “EMEA” in the Region Attribute. Which tool will produce the audience?

Q63. Northern Trail Outfitters (NTO) sent an email with a Conversion Tracking Link that links to a promotion page in the NTO website. How can the marketing team review conversions for a specific email send?

Q64. A subscriber received a purchase confirmation email from Northern Trail Outfitters which did not contain a way to opt out.
What can be inferred about this email?

Q65. An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: “NTO Weekly: Topics of interest this week.”
Which two best practices should the marketer use to make the subject line more effective?
Choose 2 answers