Pass Your Salesforce Exam with Pardot-Consultant Exam Dumps (Updated 265 Questions) [Q27-Q50]

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Pass Your Salesforce Exam with Pardot-Consultant Exam Dumps (Updated 265 Questions)

Pardot-Consultant Exam Dumps – Salesforce Practice Test Questions

NEW QUESTION 27
How can an interested lead that comes to Lenoxsoft’s website and fills out the Contact Us form receive a follow-up email each time he or she submits?

Send using the form’s completion actions.

Send using an automation rule

Use a dynamic list to use as a recipient list on an email send.

Send using a segmentation rule.

NEW QUESTION 28
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

Select the dropdown filter “Closed Date” and “Last Month” to view all Accounts closed in the last month.

Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.

Select the “Accounts” filter that allows filtering by accounts created within the last month.

Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.

NEW QUESTION 29
You can enable Progressive Profiling with Pardot Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)

True

False

NEW QUESTION 30
Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of “New”. The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: – Only leads with a status of “New” can be added to the Program. A lead with a status of “In Progress” CANNOT be added. – Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft’s Sales Engagement Program?

Create a completion action based on the Lead Status field value.

Create a dynamic list based on the Lead Status field value

Create an automation rule based on the Lead Status field value

Create a segmentation rule based on the Lead Status field value

NEW QUESTION 31
LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Pardot immediately.
What is the correct way to handle this?

Recommend that it is okay to send to purchased lists in Pardot.

Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP’s reputation.

Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.

Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Pardot.

NEW QUESTION 32
Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field “Contract” which contains the value “Renewed” for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: – Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status – Sends a series of reminders to Prospects who have NOT yet renewed – Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?

Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of “Add to List” and an action of “Notify assigned user.”

Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of “Notify assigned user” at intervals.

Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of “Add to list” and an action of “Notify assigned user.”

NEW QUESTION 33
Is it possible to split Dynamic List to other Dynamic Lists?

True

False

NEW QUESTION 34
Choose required fields while creating a Prospect

Company

CD Campaign

Profile

Score

Grade

Assign To

NEW QUESTION 35
How many automation rules can you have

Always 100

Pardot Growth Edition: 50 Pardot Plus Edition: 100 Pardot Advanced Edition: 150

Pardot Growth Edition: 50 Pardot Plus Edition: 100 Pardot Advanced Edition: 200

Pardot Growth Edition: 100 Pardot Plus Edition: 150 Pardot Advanced Edition: 200

NEW QUESTION 36
When connecting Pardot for the first time to Salesforce, what is required before records will begin syncing?

Salesforce B2B Integration user must be created.

User sync must be enabled in Pardot.

The Salesforce connector must be unpaused.

Salesforce fields must be synced to Pardot fields.

NEW QUESTION 37
Why should a company assign prospects in Pardot via Salesforce active assignment rules instead of using other Pardot assignment actions?

The ability to allow Salesforce to overwrite an assigned user in Pardot

The ability to use existing complex Salesforce lead routing processes

The ability to assign prospects via automation instead of manually

The ability to assign prospects based on specific criteria being met

NEW QUESTION 38
You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

Create a Pardot campaign for each pay per click ad and place the tracking code on the landing page

Create a custom redirect for each pay per ad click and and select a Pardot campaign for each custom redirect

Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list

Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list

NEW QUESTION 39
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?

Pardot Grade field

Einstein Behavior Score

Einstein Lead Score

Pardot Score field

NEW QUESTION 40
What is true about Pardot tracking? [Choose two answers]

The code is generated from a Salesforce campaign

Visitor filters can be added to Pardot to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses

Cookies will always expire after 10 years

Visitors and prospects that have “do not track” settings enabled on their browser will not have their activities tracked while on your site.

NEW QUESTION 41
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Pardot to ensure a high deliverability rate in their initial Pardot email sends. Choose 2 answers:

Identify the currently mailable and unmailable prospects in their current email provider.

How many emails a month were sent from the current email provider

The date LenoxSoft last compared data between the email provider and Salesforce.

When was the last time a prospect was emailed in their current email provider.

NEW QUESTION 42
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Pardot.
How could these requirements be met?

Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.

Assign to queue that Marketing users own then use active assignment rules to reassign the leads.

Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.

Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.

NEW QUESTION 43
Select Assets that allow to Adjust prospects score

Automation Rules

Segmentation Rules

PI Completion Actions

Engagement Programs

Tables

NEW QUESTION 44
LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

Enable two-click unsubscribe in Pardot.

Move the unsubscribe link to the header of the email instead of the footer.

Immediately send prospects the resubscribe email template.

Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.

NEW QUESTION 45
LenoxSoft operates in both North America and Europe and has separate Pardot Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?

Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.

Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.

A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.

A tracker domain specific to the European region and an additional tracker domain specific to the North American region.

NEW QUESTION 46
LenoxSoft’s corporate marketing team has Pardot users who are users in all of their five Pardot Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.
How would user A accomplish this?

Instruct the user in the European BU to take a screenshot and email it to them to review.

Use the BU switcher in the North America BU to switch to Europe.

Create a custom user role in the European BU with access to the folder the program is in.

Log out of the North American BU and log into the European BU to review the program.

NEW QUESTION 47
LenoxSoft currently operates with two Pardot Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?

Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable “Include child campaigns” on the parent campaign

Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable ‘Include child campaigns” on the parent campaign

Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

NEW QUESTION 48
Check the lowest and the highest available Prospect’s score in Pardot

A+

F-

NEW QUESTION 49
“LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.
How could they communicate this to all Pardot prospects?

Send an automated operational email to all prospects.

Send Engage emails to all prospect who are opted in.

Send a list email to all prospects who are opted in.

Send an operational email to all prospects.

NEW QUESTION 50
A company’s sales reps use the “Status” field in Salesforce to indicate where the lead is in the sales funnel. A Pardot administrator wants to send each prospect a series of nurture emails when their sales rep updates their
“Status” field to “Nurture.” The administrator wants to automate this entirely inside of Pardot.
How should this workflow be automated?

Create a custom field for “Lead Status” > Map it to the “Status” field in Salesforce > Create an automation rule to detect the “Nurture” value > Automation rule sends an autoresponder email

Create a custom field for “Lead Status” > Map it to the “Status” field in Salesforce > Create a dynamic list to detect the “Nurture” value > Add as recipient list on engagement program to send emails

Create a report in Salesforce based on lead status of “Nurture” > Export and import into Pardot > Create a list from import > Add as recipient list on engagement program

Create a CRM Visible list in Pardot > Have sales also add these “Nurture” leads to that list in Salesforce
> Create an automation rule to send email based on list membership

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